Bringing Sexy Back

Driving on the Santan Freeway in Phoenix, you could get an eyeful of this. What to guess what they're promoting? Go ahead, click the link above. Or just right here. We promise, your boss won't fire you. (And make sure you watch the intro.)

How do I decide what "sexy" is? Is it how much attention we get, or how we feel about ourselves? And if I feel sexy, does that mean I will experience great sex?

Actually, its an add by Cornerstone Christian Church in Chandler. They have a six-week series of talks coming up August.

The billboard and website have an interesting approach (and perhaps the talks will follow the same pattern). They don't mention God, or Christianity, or morality at all. They start with the sort of questions the secular world is asking, and then suggest that Christianity may have something that not only answers, but superceeds those questions. Maybe they've succeeded in this approach, maybe they haven't, but at least they're trying to be relevent to a world that thinks it doesn't need religion.

Oh, and they've learned about YouTube as well...