Saturday, July 21, 2007

Bringing Sexy Back



Driving on the Santan Freeway in Phoenix, you could get an eyeful of this. What to guess what they're promoting? Go ahead, click the link above. Or just right here. We promise, your boss won't fire you. (And make sure you watch the intro.)

How do I decide what "sexy" is? Is it how much attention we get, or how we feel about ourselves? And if I feel sexy, does that mean I will experience great sex?


Actually, its an add by Cornerstone Christian Church in Chandler. They have a six-week series of talks coming up August.

The billboard and website have an interesting approach (and perhaps the talks will follow the same pattern). They don't mention God, or Christianity, or morality at all. They start with the sort of questions the secular world is asking, and then suggest that Christianity may have something that not only answers, but superceeds those questions. Maybe they've succeeded in this approach, maybe they haven't, but at least they're trying to be relevent to a world that thinks it doesn't need religion.

Oh, and they've learned about YouTube as well...

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2 Comments:

  • Trying to be relevant? Does Christ have to be updated, repackaged and 'sold' to the modern audience who kinds all that churchy business irrelevant? What a terrible thought!

    I hate it when Christians try to be sneaky and use manipulative programs. If one has to downplay the Gospel message to get people in the door, only to then spring an altar call on the poor saps, I daresay one has missed the point.

    On a side note: I love the fact that they have a scripture reference to back up each of their key beliefs except the one state that "God is 3 distinct persons." http://www.cornerstonechandler.com/about/beliefs.php By what authority do they maintain such an outrageous and contradictory claim?

    By Blogger Paul, at 12:28 AM, July 23, 2007  

  • Paul,
    Check out this
    Wikipedia Post> explainging a bit about the 3 persons of the trinity.

    I don't believe that Christ or Christianity needs to be updated, or changed, and I don't think that's what's going on (just speculating)...however it DOES make sense to be "with the times" as far as worship styles.

    If somone prefers more or a rock and roll music, or multimedia powerpoints, that's all good as long as the message is the same.

    I stumbled upon this blog post this week thru a friend on pwonce.

    Reinvent your church continually via simplyjosh.com

    Later!

    Adam N.
    Acme Photography.net
    Recent Images on Flickr
    MY BLOG

    By Blogger Adam Nollmeyer, at 8:18 PM, August 14, 2007  

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